BCBG Maxazria of Bogota

Growing up in America, I do not remember a time when I used to spend a lot of my earlier years in various malls and there was not a BCBG store to browse through. It was always one of those shops that a girl can count on to find that special occasion dress or outfit. I am a big fan of the brand and it is refreshing to see how BCBG has evolved over the years. The Company was founded in 1989 by Max Azria who remains as its Designer, Chairman and CEO. According to the Company's website, its main objective is to offer "high quality, on-trend clothing at contemporary price points." The vision was maintained and heightened when in 1998, they acquired Herve Leger fashion house and relaunched the label with their own designs in 2007. Together with the 2006 launch of an exclusive runway collection called, Max Azria, the brand has since attracted many fashion followers including celebrities worldwide. Today, there are approximately 570 shops globally with 175 in the U.S. Therefore, needless to say I was very happy to hear that the brand is also here in Bogota. There are two locations including the newly launch BCBG Maxazria franchise in the Andino mall last week. The franchise was acquired and introduced here by two local business women, Lorenza Jaramillo and Cecilia Urrutia. The widely attended event was hosted by the beautiful and talented model, producer, and TV Presenter, Andrea Serna.

Many of the attendees included Irma Aristizabal, former founder and owner of Colombia's largest agency, Stock Models, as well as celebrities, actresses, and models who are fans of the brand. On show was a beautiful and wearable collection that range from understated yet statement accessories to the "on-trend" biker jacket, feminine jumpsuits, sharp and slim cut trousers, to evening dresses included those that take us back to the 1970s boho chic. Here are some of my favourite looks of the evening.

My choice of the evening...

As mentioned in an earlier post, In Styles - Bogota, the fashion market here is changing. Not only do we have choices from the talented Colombian designers such as Silvia Tcherassi but as well, the international labels at our doorstep. There is a general awareness and excitement that the consumers of Bogota no longer need to go abroad and shop for the latest fashion. They are coming to us and whether we know it or not, our shopping experience here will never be the same. __________________________________________________________________________________ *Upcoming Posts / Holiday Gift Ideas, In Styles New York, Fashion Make Over, and Spring/Summer 2014 Fashion Line Up